Viaplay — Screensaver

Senior Product Designer

We have seen that over 200k customers pause on their Smart TV-stream longer than 30 seconds during a day. We believed that this is a great area to show relevant title for the user. We introduced a screensaver that will launch after 30 seconds of idle time for Smart TV sessions.

We easured this by looking at completion rate, titles per user and add to my list.

Viaplay is a premium video streaming service and a leading on-demand streaming service in Europe.