I’m Peder. A Design Lead, Senior Product Designer and Art Director based in Stockholm. I have 15+ years of experience from advertising, digital design, branding and product design. Currently at Aira.
I believe in excellence and craftsmanship.
Great design turns insights into reality, but it only works when executed with skill and care. The process is a conversation, not an artifact.
2024 — Now Aira / Lead Designer
2022 — 2024 Epidemic Sound / Lead Product Designer
2017 — 2022 Viaplay / Lead Designer
2013 — 2017 Ottoboni / Art Director
2010 — 2013 A Perfect World / Creative Director & Partner
