I’m Peder. A Design Lead, Senior Product Designer and Art Director based in Stockholm. I have 15+ years of experience from advertising, digital design, branding and product design. Currently at Aira.
I believe design is about making decisions. By making ideas tangible and visible, we don’t get stuck in abstraction.
Design is a materialization of an idea based on relevant insights. But ideas and insights fall short if they cannot be executed with excellence and craftsmanship.
2024 — Now Aira / Lead Designer
2022 — 2024 Epidemic Sound / Lead Product Designer
2017 — 2022 Viaplay / Lead Designer
2013 — 2017 Ottoboni / Art Director
2010 — 2013 A Perfect World / Creative Director & Partner