I’m Peder Anzén. A Design Lead, Senior Product Designer and Art Director based in Stockholm. I have a long experience from advertising, digital design, branding and product design. Currently at Aira.
I believe great design emerges from making, not just planning. I value strategy, but I know ideas only prove themselves in execution - in the details, the iterations, what people actually experience.
The process is a conversation, not an artifact.
2024 — Now Aira / Lead Designer
2022 — 2024 Epidemic Sound / Lead Product Designer
2017 — 2022 Viaplay / Lead Designer
2013 — 2017 Ottoboni / Art Director
2010 — 2013 A Perfect World / Creative Director & Partner
